Our team focuses on testing for scalability and unit economics early on with any idea or product—and if it passes these rigorous tests, the labs move right into building!
The benefits are two-fold. Firstly, it minimizes waste and eliminates flawed business ideas that would have cost millions of pounds or years to get off the ground if they were not killed quickly. Secondly, you could say we're able to scale startups faster since playbooks built for one company can be applied to another.
Explore
Ideate
Ideate
- Worktech trends, investment patterns and fundamental hypotheses
- Qualitative and quantitative research
- Cluster learnings, find insights, build opportunity areas
- Idea generation, development, and communication
Validate
Validate
- Evaluation of all ideas
- Define the value proposition
- Specify MVP concepts
- Validate and refine hypothesis
- Confirm technical feasibility, agree resources
- Create a business and investment plan (if required)
- Mission, vision and values
- Agree core milestones
- Sign contracts, form company, shareholders agreement
- Financial projections, cashflow, burn rate etc
- Secure trademarks and potential IP
Ideate
- Worktech trends, investment patterns and fundamental hypotheses
- Qualitative and quantitative research
- Cluster learnings, find insights, build opportunity areas
- Idea generation, development, and communication
Validate
- Evaluation of all ideas
- Define the value proposition
- Specify MVP concepts
- Validate and refine hypothesis
- Confirm technical feasibility, agree resources
- Create a business and investment plan (if required)
- Mission, vision and values
- Agree core milestones
- Sign contracts, form company, shareholders agreement
- Financial projections, cashflow, burn rate etc
- Secure trademarks and potential IP
Build
Develop
Develop
- Brief team
- Create development strategy, tech stack, product roadmap
- Create wireframes
- Create brand
- Create UI
- Build prototype
- Test/ analyse
- Iterate/Repeat
Deliver
Deliver
- Deliver MVP product
- Find pilot customers
- Develop and roll-out to pilot customers
- Support and monitor pilot customers
- Collect and analyze pilot data
Develop
- Brief team
- Create development strategy, tech stack, product roadmap
- Create wireframes
- Create brand
- Create UI
- Build prototype
- Test/ analyse
- Iterate/Repeat
Deliver
- Deliver MVP product
- Find pilot customers
- Develop and roll-out to pilot customers
- Support and monitor pilot customers
- Collect and analyze pilot data
Scale
Grow
Grow
- Setting up an operating system for scale
- Sales model research and design
- Create marketing strategy, “radical buyer,” buyer journeys
- Increase sales volume
- Increase staffing
- Set up fulfillment and support process
- Recruit key team members
Handover
Handover
- Define people strategy against growth projections
- Extend product roadmap
- Set PR opportunities
- Map strategic partnerships
- Exit
Grow
- Setting up an operating system for scale
- Sales model research and design
- Create marketing strategy, “radical buyer,” buyer journeys
- Increase sales volume
- Increase staffing
- Set up fulfillment and support process
- Recruit key team members
Handover
- Define people strategy against growth projections
- Extend product roadmap
- Set PR opportunities
- Map strategic partnerships
- Exit
